Real Estate Law
Meets
Media Click AI
The goal was to generate estate planning leads for a North Carolina-based law firm by launching a mobile-first Google Search campaign targeting high-intent legal terms.
426 Clicks. 24 Leads. $1.26K Ad Spend – Estate Law Campaign That Converts
Our objective was to generate qualified estate planning leads for a North Carolina law firm. To achieve this, we launched a mobile-first Google Search campaign targeting high-intent estate and elder law terms. The ads were paired with a professionally branded landing page, designed to convert families and individuals seeking legal guidance into consultation requests. Messaging focused on wealth protection, family legacy, and trust-driven calls to action, supported by a seamless click-to-call experience. We began by identifying estate-focused keyword opportunities and analyzing competitor ad messaging to uncover how the firm could stand out in search results. With this insight, we structured a campaign strategy focused on lead generation and cost efficiency. Goals centered on reducing cost per lead while increasing inbound consultation requests.
The landing page was carefully designed to convert visitors into leads by building trust and making it easy to take action. At the top, a clear headline read “Wilmington Estate Planning Attorney,” supported by messaging that emphasized protecting wealth and preserving family legacy. Directly beneath, a bold call-to-action—“Request a Free Consultation”—was placed prominently above the fold to immediately invite engagement. A streamlined contact form captured essential details like name, phone, email, and message, ensuring the process was quick and simple for users. To encourage faster conversions, a sticky banner offered click-to-call functionality, allowing visitors to connect with the firm instantly from mobile or desktop. The overall design was polished and professional, reinforcing credibility and presenting the firm as a trustworthy choice for legal guidance.
Website Design & Digital Advertising
Law Firm
We launched a series of mobile-optimized Google Search Ads designed to connect with families and individuals actively seeking estate planning support. The headlines were direct and compelling, with one of the core messages reading “North Carolina Estate Lawyers – Request A Consultation.” The ad copy reinforced credibility by focusing on themes of family protection and legacy planning, while sitelinks and click-to-call extensions gave users multiple ways to take immediate action. This approach encouraged both form submissions and direct phone inquiries, creating a seamless path from search to lead. Once the campaign was live, we tracked performance closely through Google Ads and analytics tools, measuring impressions, clicks, CPC, and conversions. These insights guided refinements to the ad messaging, targeting, and budget allocation, ensuring the campaign became more efficient over time. By continually optimizing against data, we were able to steadily improve results while keeping costs in check.
The campaign delivered strong early traction and measurable results, proving the effectiveness of the strategy. Over the course of the run, it generated 24 qualified leads from 426 clicks, achieving a cost per lead of $52.43 on $1,260 in ad spend. The landing page attracted 622 unique visitors and 751 total views, driving nine direct on-page conversions at a 1.45 percent conversion rate. These outcomes validated both the campaign structure and the landing page design, establishing a scalable model for future lead acquisition. By combining precise ad targeting with credibility-focused messaging and a conversion-first landing experience, the firm was positioned for long-term success in estate planning lead generation.
(Client Review)
(Project)
