We launched Google Search Ads designed to be both direct and credibility-driven, speaking to the urgency and sensitivity of personal injury cases. The flagship headline declared, “Fight for Your Compensation – No Fees Unless We Win,” a message that built instant trust while motivating action. To give prospects more ways to engage, we included sitelinks such as “Our Results” and “Meet Our Attorneys,” along with call extensions that made it easy to connect with the firm immediately. The tone of the ads struck a careful balance between reassurance and assertiveness, appealing to individuals in need of quick and confident legal support. Once live, the campaign was tracked and refined through Google Ads and analytics tools. Every click, form submission, and call conversion was measured to monitor cost per lead and uncover what messaging resonated most with the audience. These insights were then used to fine-tune both the ad copy and targeting strategy, steadily improving conversion rates and ensuring every dollar of spend worked harder.