Immigration Campaign
Meets
Media Click AI
The objective was to position the client’s legal services in front of high-intent searchers by leveraging a targeted Google Search campaign supported with a conversion-optimized landing page.
Project Overview
The objective was to position the client’s legal services in front of high-intent searchers by leveraging a targeted Google Search campaign supported with a conversion-optimized landing page. The campaign was designed to showcase the firm’s proven track record and establish trust with potential clients through credibility-driven messaging and a strong call-to-action.
We conducted in-depth market research to align the campaign with industry benchmarks, identify high-value search terms, and analyze competitor messaging. From there, we developed a conversion-focused plan with clear KPIs, including cost per lead and inbound consultation volume. Action steps were mapped across ad creative, copy, and landing page design to ensure consistency from search to conversion.
Website Design & Digital Advertising
Law Firm
The landing page was built to immediately inspire trust while guiding visitors toward action. At the top, a bold headline read “Personalized Solutions, Aggressive Representation,” setting the tone with both empathy and strength. The page clearly outlined the firm’s core practice areas—Personal Injury, Immigration, and Medical Malpractice—so visitors quickly understood the scope of services offered. A simple yet prominent form invited them to “Request a Free Consultation,” making it easy to take the next step. To further build credibility, we showcased impressive case results, including settlements of $1.7 million, $1.1 million, and $700,000, which demonstrated the firm’s proven track record of success. Finally, a persistent click-to-call banner reminded users that help was just a tap away, whether they were browsing on mobile or desktop, ensuring no opportunity for conversion was missed.
We set out to launch Google Search Ads that would truly resonate with people searching for legal help, so we focused on building trust from the very first impression. The ad copy highlighted a powerful success story, stating “Won Claims Over $150K,” and reinforced it with the reassuring promise of “No Win, No Fee.” To make taking action effortless, we added a call extension that prominently displayed the firm’s phone number, encouraging users to connect directly with just one click. Once the campaign was live, we closely monitored its performance—tracking impressions, clicks, conversions, and cost per lead. Every data point gave us insight into what was working and where we could improve. We refined the copy, adjusted targeting, and made sure the campaign stayed competitive and cost-efficient while steadily lifting conversion rates. The results spoke for themselves. With an ad spend of $2,300, the campaign generated 63 qualified leads from 935 clicks, bringing the cost per lead to just $37.38. The landing page drew 950 unique visitors and 22 on-page conversions, achieving a 2.32 percent conversion rate. After optimization, overall impressions climbed by 34 percent and conversion rates improved by 32 percent. This campaign proved that when credibility-focused messaging is paired with a conversion-first landing page, the result is a powerful funnel that consistently delivers qualified leads at scale.
(Client Review)
(Project)
