Client Overview: Our client, a law firm business, aimed to enhance their lead generation efforts through targeted advertising strategies.

Objective: To increase the number of qualified leads while optimizing the advertising spend.

Campaign Strategy: We implemented a comprehensive advertising campaign from October 1, 2024, to October 31, 2024. The focus was on maximizing visibility and engagement through search and display ads.

Results:

Total Lead Spend: $3,124.51

With a budget-conscious approach, we managed to generate significant leads without exceeding the allocated budget.

Charged Leads: 75 Leads

Phone Leads: 64

Message Leads: 11

The campaign successfully generated 75 leads, with a strong emphasis on phone leads, indicating high engagement and interest from potential customers.

Ad Impressions: 2,253

The ads were displayed 2,253 times, ensuring extensive reach and exposure in search results.

Top Impression Rate on Search: 100%

Achieving a 100% top impression rate, our ads consistently appeared in premium positions, enhancing visibility and brand recognition.

Absolute Top Impression Rate on Search: 24.92%

Nearly a quarter of the impressions were in the absolute top position, reflecting the effectiveness of our targeting and ad placement strategies.

Conclusion: This campaign demonstrates the power of strategic ad placement and budget management in generating quality leads. By focusing on top impression rates and optimizing ad spend, we successfully increased lead generation and improved client engagement.

Next Steps: Building on this success, we plan to continue to refine targeting strategies further and explore additional channels to expand reach and conversion rates.