Client Overview: A prominent healthcare research organization sought to enroll participants for an ADHD study. The client aimed to fill 120 study slots with qualified participants. The client approached our AI digital marketing agency to devise an effective strategy to meet and exceed this goal.

Challenge The primary challenge was to efficiently utilize the recommended ad budget to attract 120 qualified participants for the ADHD study. Given the specific nature of the study, it was crucial to target the right demographic to ensure qualified leads. Additionally, maximizing the budget's impact while minimizing costs was essential to demonstrate a high return on investment (ROI).

Strategy and Implementation: Our team decided to leverage Meta Ads due to their robust targeting capabilities and extensive reach. The strategy involved several key steps:

• Target Audience Identification:
• We conducted comprehensive research to identify the demographic most likely to qualify for the ADHD study. This included age, location, interests, and behavior patterns related to ADHD.
• Creative Development:
• We developed visually appealing and informative ad creatives. The creatives were designed to capture attention and convey the importance and benefits of participating in the study.
• Ad Copy Optimization:
• We  crafted compelling and persuasive ad copy that resonated with the target audience. The copy emphasized the significance of the study, eligibility criteria, and the ease of participation.
• Ad Placement and Budget Allocation:
• A series of A/B tests were conducted to identify the most effective ad formats and placements. We strategically allocated the budget across different ad sets to optimize performance and reach.
• Continuous Monitoring and Optimization:
• Throughout the campaign, we closely monitored ad performance. Data-driven adjustments were made in real-time to enhance targeting, ad creative, and budget distribution.

Results The Meta Ads campaign yielded remarkable results, far exceeding the client's expectations:

• Total Ad Spend: $11,950
• Total Leads Generated: 205 (120 required + 85 additional qualified leads)
• Cost Per Lead (CPL): $58.29

The campaign successfully generated 205 qualified leads, 85 more than the initial goal of 120. This achievement not only filled all study slots but also provided the client with a surplus of potential participants.

Conclusion The campaign's success can be attributed to the strategic use of Meta Ads, targeted audience research, compelling ad creatives, and continuous optimization. By spending under $12,000, we demonstrated a highly efficient use of the client's budget, achieving an impressive CPL of $58.29 and significantly exceeding the enrollment goal.

This case study showcases the effectiveness of a well-planned and executed digital marketing strategy in the healthcare sector. Our approach not only met but surpassed the client's objectives, underscoring our agency's capability to deliver exceptional results with cost-efficient solutions.